| 作者简介：Daniel Terdiman is an award-winning CNET News.com reporter who has been covering Second Life since 2003. He spearheaded efforts that made CNET the first mainstream news organization with a permanent in-world presence. Widely recognized as a leading Second Life and virtual worlds expert, he has written for media outlets ranging from the New York Times to Wired magazine to Time magazine. Daniel is also a frequent speaker at such conferences as Game Developers Conference, the Austin Games Conference, South by Southwest, and Webzine. |
| Chapter 1: The Meta of the Metaverse UNDERSTANDING SECOND LIFE S ECONOMY WHY GET INVOLYED IN THE VIRTUAL ECONOMY? OVERCOMING SECOND LIFES LIMITATIONS GAINING THE NECESSARY SKILLS Chapter 2: Lying the Foundation for Your Business SETTLING ON A BUSINESS CATEGORY DEALING WITH CASH FLOW TAKING ADYANTAGE OF SECOND LIFE S AUTOMATED SYSTEMS BUSINESS MODELS:THE KEYS TO SUCCESS IN SECOND LIFE BUSINESS Chapter 3: Developing a Winning Market Plan CHOOSING WHERE TO SET UP SHOP MAKING AN IMPRESSION GETTING THE MOST OUT OF CLASSIFIED ADS BLOGGING YOUR WAY TO BUSINESS POSTING ON THE FORUMS SUCCESSFUL SECONDARY ADYERTISING GETTING BIGGER AND MOYVIG UP Chapter 4: Walking the Runway—Fashion in Second Life THE BIGGEST BUSINESS OF ALL WHAT IS THE SECOND LIFE FASHION BUSINESS? THE FINANCIAL SIDE OF FASHION SKILLS AND PLANNING :WHAT YOU NEED TO KNOW SETTING UP SHOP COMPETING AGAINST OTHER BRANDS FASHION MARKETING:BRINGING IN THE CUSTOMERS INVENTORY MANAGEMENT AND CUSTOMER SERVICE Chapter 5: The Second Life Land Business WHAT IS THE SECOND LIF LAND BUSINESS? THE FINANCIAL SIDE OF THE LAND BUSINESS …… Chapter 6: Construction Projects Big and Small Chapter 7: Making Money in the Second Life Sex Trade Chapter 8: Selling Objects, From Toys to Weapons Chapter 9: Interactive Business Opportunities Chapter 10: Running a Business in Teen Second Life Chapter 11: The Future of Second Life Entrepreneurship Appendices Appendix A: Other Resources Appendix B: Second Life Item Prices Appendix C: Earning Potential of a Seconf Life Entrepreneur Appendix D: SL Community Standards and Intellectual Property Index |
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