网上购物 货比三家
女用仿真 戏曲 惠氏 复印机 牛仔裤 等离子电视 明治 国产表店 数码伴侣 男根套环 充气娃娃 女鞋 电影/戏剧 电池/充电器 扫描仪/扫描枪 液晶电视

全部商品分类

热搜：
保湿加湿器诺基亚
您现在的位置：快乐比价网 > 图书 > 经济管理 > 经济管理 > 商品详情

Getting China and India Right： Strategies for Leveraging the World’s Fastest Growing Economies for Global Advantage如何充分利用中国、印度两大市场

分享到：
Getting China and India Right： Strategies for Leveraging the World’s Fastest Growing Economies for Global Advantage如何充分利用中国、印度两大市场

最 低 价：￥180.30

定 价：￥230.00

作 者：Anil K. Gupta　等编著 著

出 版 社：

出版时间：2009-2-1

I S B N：9780470284247

  • 价格比较
  • 商品详情
  • 商品评论(0条)

    • 商品详情

    编辑推荐

    内容简介
    This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:
    * Both provide mega-markets for almost every product and service
    * Both have platforms that will dramatically reduce the company's global cost structure
    * Both have platforms that will significantly boost the company's global technology and innovation base
    * Both are springboards for the mergence of new fearsome global competitors.
    This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

    作者简介

    目录
    Preface
    Acknowledgments
    1 China and India--Four Stories Rolled into One
    2 Think China and India, Not China or India
    3 Megamarkets and Microcustomers Fighting for Local Market Dominance
    4 Leveraging China and India for Global Advantage
    5 Competing with Dragons and Tigers on the Global Stage
    6 The War for Talent Dealing with Scarcity in the Midst of Plenty
    7 Global Enterprise 2020
    Notes
    The Authors
    Index

    商品评论（0条）

    暂无评论！

    相关新品推荐

    浏览更多同类商品

    您的浏览历史

    loading 内容加载中，请稍后...
    免责声明:

    本网站为购物搜索引擎,只提供各网站商品及服务信息链接,以商家实际信息为准!

    关于比价网 | 合作网站 | 免责声明 | 联系我们 (京ICP备13007221号-2)
    © 2008-2012 Bijia123.cn. All rights reserved.