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| Introduction Part Ⅰ: Corralling Your IP Assets: Intellectual Property Basics Chapter 1: Marshalling Your IP Tools Chapter 2: Fencing In the Herd Chapter 3: Calling in the Cavalry and Picking Up the Tab Chapter 4: Trade Secrets: Often-Overlooked IP Tools Part Ⅱ: Going for the Gold: Patenting Your Product Chapter 5: Understanding Patents and How They Work Chapter 6: Testing the Patent Water Before You Dive in Chapter 7: Hoping It Ain’t There: The Patent Search Chapter 8: Preparing Your Patent Application Chapter 9: Filing Your Patent Application Chapter 10: Wrestling with the Patent Examiner Chapter 11: Reeling In the Prize: Getting Your Patent Issued Part Ⅲ: Asserting Your Copyrights Chapter 12: If It’s Got Style, You’ve Got Copyrights Chapter 13: Untangling Ownership Issues Chapter 14: Giving Your Copyright Fangs Part Ⅳ: Protecting Your Commerical Identity Chapter 15: Flashing Your Badge Chapter 16: Coining the Next Household Name Chapter 17: Searching for Name Availability Chapter 18: Establishing and Registering Your Commercial Identifier Part Ⅴ: Making Your IP Rights Work for You Chapter 19: All Abroad: Protecting Your IP Rights in Other Countries Chapter 20: Making ’Em Pay: Licensing Your IP Rights Chapter 21: Catching Them Rustlers (Infringers) Part Ⅴ: The Part of Tens Chapter 22: Ten Most Common IP Misconceptions Chapter 23: Ten Patent Application Pitfalls Chapter 24: Ten Practical Copyright FAQs Chapter 25: The Ten Worst Naming Blunders Appendix: How to Use the CD-ROM Index |
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