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| 作者简介：Dr. Leslie Gaines-Ross is Chief Reputation Strategist for Weber Shandwick, a global public relations firm. She is the architect behind landmark research in the areas of CEO reputation and corporate reputation and the www.reputationRX.com Web site. Before joining Weber Shandwick, Dr. Gaines-Ross was the Communications and Marketing Director for Fortune. Her work has appeared in publications including the Financial Times, Fortune, BusinessWeek, the Times of London, Forbes and the Wall Street Journal. She is currently on the Executive Advisory Panel of Corporate Reputation Review, an international journal devoted to the management of corporate reputation. |
| Acknowledgements Preface Part I 1 Why Reputation Matters 2 Reputation Loss 3 Second Acts Part II 4 Rescue Step 1 Take the Heat Leader First Step 2 Communicate Tirelessly Step 3 Don't Underestimate Your Critics and Competitors Step 4 Reset the Company Clock 5 Rewind Step 5 Analyze What Went Wrong and Right Step 6 Measure, Measure, and Measure Again 6 Restore Step 7 Right the Culture Step 8 Seize the Shift Step 9 Brave the Media 7 Recover Step 10 Build a Drumbeat of Good News Step 11 Commit to a Marathon, Not a Sprint Step 12 Minimize Reputation Risk Part III 8 Return to Flight Notes Index |
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