| 作者介绍：V. Rory Jones V. Rory Jones, mba, is a business management consultant focused on helping companies maximize shareholder value. Since the 1980s, he has helped business leaders of Fortune 500 companies and mid-market clients find and exploit market Profit Pools, creating billions in additional cash flow and business value. Prior to cofounding Business Intelligence Associates (www.bizintel.com), Jones was a partner in PricewaterhouseCoopers' strategy consulting business, where he led the Shareholder Value practice in the United States. Jones earned an MBA from the University of Chicago and a BSc in electronic engineering from the City University in London. He regularly publishes papers and speaks on shareholder value creation. |
| List of Examples Acknowledgments About the Author Introduction Part One The Short Cut To High Performance Chapter 1 So, You Want a High Performing Business? Deliver Great Returns – And the Rest Will Maximize Cash Became Emperor Market Strategy is the "80:20 Rule" of Cash Flow Throw Away The Old Playbook! Chapter 2 Profit Pools Market Strategy on Steroids What Makes a Real Profit Pool? Profit Pools and Business Models Internal Profit Pools Market Profit Pools Summary Chapter 3 You Just Can't See Them Accounting Systems Don't Actually Report a Useful Profitability Market Profitability Information is Difficult to Come By Businesses Aren't Configured to Get and Process Timely Cash-Based Profitability Information New Markets are Difficult to Envision Getting It Done Part Two Your Guide to Early Results Chapter 4 Know Your Own Actual Performance Cut Through the GAAP, and Other Information Obfuscation Re-Constitute the Numbers, and See the Internal Profit Pools Emerge Now It's Time to Act: Neutralize Your Drains and Boost Your Sources Summary Chapter 5 Get a STRATEGIC VIEW of Markets What's in a Strategic View? Estimating Market Profit Pool Values Strategic Fit: What it takes to play Synthesizing your Strategic View Summary Chapter 6 Define a Path That Exploits Real Opportunities Business Value, and Making Strategic Choices Step 1: List and Define Opportunities Step 2: Flesh Out and Map Opportunities Step 3: Characterize Outcomes Step 4: Evaluate the Economics Step 5: Define the Path Forward Step 6: Plan and Execute Return on 'Effort' Part Three Sustaining Value Growth Chapter 7 Corporate Renewal and New Business Management How is Sustained Value Growth Achieved? Why Sustaining High Value Growth is Such a Challenge 5 Basic Rules for Sustaining High Value Growth It is Possible to Sustain High Value Growth Performance Reconfiguring New Business Development to Deliver Value Growth and Corporate Renewal Summary Chapter 8 Value-Maximizing The Existing Business Business Specialization Focusing on Your Sources of Value Extending Your Sources of Value Appendix A Unwinding, Line-item by Line-item Revenue Expenses Capital Investments & Charges Appendix B The Monte Carlo Simulation What Problem Does It Solve? What Does it Do? What Do You Have to Do to Use it? Appendix C Using Real Options The Binomial Lattice Approach What the Binomial Lattice Does How the Binomial Lattice Works Beyond This Example Bibliography Index |
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