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| 作者简介：Michael Masterson has developed a loyal following of more than 350,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora Inc. Throughout his remarkably successful business career, Masterson has been involved in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Ready, Fire, Aim; Seven Years to Seven Figures; Automatic Wealth; and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all published by Wiley), and Confessions of a Multi-Millionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com. |
| Foreword Acknowledgments INTRODUCTION Shopping for Homes: Easier, Faster, Cheaper By MaryEllen Tribby CHAPTER 1 Marketing in the Twenty-First Century: How Quickly Things Have Changed CHAPTER 2 “DRM” and “MCM”: The Two Most Important Acronyms in Advertising Today CHAPTER 3 Direct-Response Online Marketing: Squeezing the Juice Out of the Low-Hanging Fruit CHAPTER 4 Social Media: Informal Communication, Powerful Profits CHAPTER 5 Search Engine Marketing: Busting Myths and Driving Sales CHAPTER 6 Teleconferences: All You Need Is a Phone and Good Ideas CHAPTER 7 Direct Mail: An Old Dog That Still Knows a Few Tricks CHAPTER 8 Direct Print: Getting More Than Ever for Your Ad Dollar CHAPTER 9 Direct-Response Television: Why Super Bowl Ads Don’t Work CHAPTER 10 Direct-Response Radio: Music, News, Sports, and Talk = Money CHAPTER 11 Telemarketing: Inbound, Outbound, Money-Bound CHAPTER 12 Joint Ventures: Only Streets Should Be One-Way CHAPTER 13 Event Marketing: Having Fun with Your Customers CHAPTER 14 Public Relations: Man Bites Dog; Man Gets Famous CHAPTER 15 The Incredible Power of a Multi-Channel Campaign CONCLUSION Smoking at Joe’s By Michael Masterson APPENDIX Examples of Ads Notes About the Authors Index |
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