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The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business，2E小企业宝典：小企业成功必知

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作者：Steven D. Strauss 著著

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出版时间：2008-9-1

I S B N：9780470261248

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The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business，2E小企业宝典：小企业成功必知

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内容简介

For a comprehensive, easy-to-read, A-to-Z library of everything a small business owner would need to know about starting and succeeding in business, consult The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition. Discover candid advice, effective techniques, insider information, and success secrets that will boost you confidence. This updated editions is even more accessible, with easy-to-follow information from starting, running, and growing a business to new chapters on green business practices, technology tips, and marketing tools.

作者简介

About the Author.
Preface.
Acknowledgments.
Section Ⅰ: Starting Your Business.
Part Ⅱ: Genesis.
Chapter 1: In the Beginning.
Chapter 2: Choosing the Right Business.
Chapter 3: Buying an Existing Business.
Chapter 4: Understanding Your Potential Market.
Chapter 5: Calculating Your Startup Costs.
Chapter 6: Writing a Winning Business Plan.
Chapter 7: Structuring Your Business.
Chapter 8: The Money Hunt.
Chapter 9: Getting Help
Part Ⅱ: Opening Up Shop.
Chapter 10: Location, Location, Location.
Chapter 11: Branding 101.
Chapter 12: Products and Inventory.
Chapter 13: Savvy Pricing Strategies.
Part Ⅲ: Franchises.
Chapter 14: Selecting the Right Franchise.
Chapter 15: Secrets of Franchise Success.
Part Ⅳ: Home-Based Businesses.
Chapter 16: The Home-Based Business.
Chapter 17: Successful Home-Based Business Strategies.
Part Ⅴ: Business On A Shoestring.
Chapter 18: The Shoestring Entrepreneur.
Chapter 19: Marketing on a Shoestring.
Section Ⅱ: Running Your Business.
Part Ⅰ: Small Business in the Twenty-First Century.
Chapter 20: Our Flat World.
Chapter 21: The Green Business.
Chapter 22: The New Customer.
Part Ⅱ: Money.
Chapter 23: Accounting Ease.
Chapter 24: Making a Profit.
Chapter 25: Getting and Extending Credit.
Chapter 26: Insurance.
Chapter 27: Getting a Handle on Taxes.
Part Ⅲ: Management.
Chapter 28: Hiring and Firing.
Chapter 29: Pay and Benefits.
Chapter 30: Training and Motivating Your Staff.
Chapter 31: Exemplary Customer Service.
Chapter 32: Negotiate Like a Lawyer.
Chapter 33: Legal-Ease I.
Chapter 34: Legal-Ease II.
Part Ⅳ: Technology.
Chapter 35: Managing Your Technology.
Chapter 36: Small Office Mobility.
Chapter 37: Small Business Software.
Section Ⅲ: Growing Your Business.
Part Ⅰ: Advertising And Marketing.
Chapter 38: Advertising Strategies.
Chapter 39: Marketing Muscle.
Chapter 40: Advanced Marketing and Advertising.
Part Ⅱ: E-COMMERCE.
Chapter 41: Creating Your Web Site.
Chapter 42: E-Business Essentials.
Chapter 43: Advanced E-Marketing.
Part Ⅲ: Growth Strategies.
Chapter 44: Developing New Channels and Multiple Profit Centers.
Chapter 45: Secrets of Sales Superstars.
Chapter 46: Small to Big.
Chapter 47: Selling to Small Business.
Chapter 48: Exodus.
Part Ⅳ: Strategies for Small Business Success.
Chapter 49: Small Business Success Secrets.
Chapter 50: The Visionary Small Business.
Appendixes.
Appendix A: How I Became an Entrepreneur.
Appendix B: Sample Business Plan.
Index.