| William Barrett is a patent attorney and author with a passion for developing novel approaches to managing intellectual property. He is Vice President of Intellectual Property for Advanced Liquid Logic, Inc., in Research Triangle Park, North Carolina.
Christopher Price is CEO of LAAMScience, Inc., in Research Triangle Park, North Carolina. A serial entrepreneur, Chris has served as CEO for several life sciences companies based on a variety of technologies and is an inventor on more than 30 U.S. patents and patent applications. Thomas Hunt is Director of Intellectual Property at Markem Corporation in Keene, New Hampshire. A patented inventor and cofounder of ipCapital Group, Inc., a premier IP strategy consulting firm, Tom has developed and refined intellectual asset management methodologies and processes that have been used in over 350 companies. |
| Acknowledgments About the Authors Introduction PART I: GLOBAL iPROPERTY CONTEXT 1. Innovating World: Welcome to the Global Innovation Factory Why the World Is Innovating Innovation Drives Economic Globalization Urgency of Innovation Globalization of Innovation iProperty Risks and Opportunities Lagging Legal Standardization Increasing Global Economic Output Fueling the Global Spread of Innovation The "Creative Class" Outsourcing Cost of Innovation Growing Infrastructure hnproving Education Governmental and Nonprofit Initiatives Playing the Global iProperty Game 2. iProperty World: Assessing iProperty Risk in a Changing Global Environment Institutional Risks India's New Patent Law China: The World's Biggest iProperty Pirate The Good News Infringement Risks Risks in Developing Countries Risks in Developed Countries Management Risks Technology Risks Minimizing Global Risks PART II: iPROPERTY STRATEGIES FOR A FLAT WORLD 3. Global Strategy: iProperty for Protecting, Strengthening,and Expanding Business Opportunities Strategic Context Spending Money and Getting Nowhere Patent Attorney as Guru Management Misunderstandings Worst Possible Timing Changing Course iProperty Order from Idea Chaos Precipitating Strategic Decisions Strategy Inputs Internal Analyses Business Strategy Existing Portfolio Innovative Capabilities External Analyses iProperty Intelligence and Freedom to Operate Legal Environment iProperty Strategy Creating a Vision Detailing Tactics Tactical Considerations Measurable Results Strategic iProperty Mindset 4. Global Business: Integrating iProperty Strategy and Business Strategy Defining the Value Chain Value Chain Strategies for iProperty Protect High-Profit Stages of the Value Chain Expanding Downstream Protecting Against Customer iProperty Dow Chemical Protects Its Downstream Value Chain Expanding Upstream Suppliers Taking Hostages Motorola and P&G Work Upstream on their Value Chains Competitive Value Chain Analysis Mastering the Value Chain 5. Global Navigation: Mapping the iProperty of Competitors iProperty Intelligence Assessing the Patent Landscape Phase I: Mapping the Patent Space Visualizing the Landscape Collecting and Storing Data Preprocessing the Data Creating a Visual Representation Interpreting the Visual Representation Phase II: Freedom to Operate FTO Is a Difficult Problem PART III：iPROPRTY TACTICS FOR MAXIMUM IMPACT |
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