
| Acknowledgments Section 1: The Milkshake Moment Chapter 1—It Was a Dark and Stormy Night Chapter 2—Half Empty or Half Full? Chapter 3—This Is Not a Customer Service Book Section 2: Foster"Grow"versus Status Quo Chapter 4—A Brief History of Organizations and Man(agement) Chapter 5—Toddlers and Trust Chapter 6—Some Shocking Behavior Chapter 7—Lessons from the Cubicle Farm Chapter 8—The Managed Chapter 9—The Led Section 3: Put Purpose Before Profit Chapter 10—It's Never about Money Chapter 11—The Wizard of Westwood Chapter 12—Profit Pushers Chapter 13—NoClu Motors, Inc. Chapter 14—Purpose in the Plan Chapter 15—You Gotta Serve Somebody Section 4: Insource Crucial Judgment Chapter 16—Edicts Made on High Chapter 17—Peeves from Below Chapter 18—Participatory Policy Making Chapter 19—How 'bout Them Pomegranates? Chapter 20—Come Harter or High Water Section 5: Address the"People Problem" Problem Chapter 21 —The People Problem Polka Chapter 22—Eric's Excalibur Chapter 23—Why People Work Section 6: Care for Customers Chapter 24—Home Team Drops the Ball Chapter 25—The Big Secret to Great Customer Service Chapter 26wEven Geniuses Struggle to Serve Chapter 27—1t Takes a Hero Chapter 28—The Future Is Already Here ... Some Folks Just Aren't Getting the Memos Index |
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