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创业投资指南 The Entrepreneurial Investor : The Art, Science, and Business of Value Investing

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最低价：￥203.20

定价：￥254.00

作者：PaulOrfalea　等著著

出版社：Oxford University Press USA

出版时间：2007-12-1

I S B N：9780470227145

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创业投资指南 The Entrepreneurial Investor : The Art, Science, and Business of Value Investing

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内容简介

The Entrepreneurial Investor will inspire you to treat investing like a business and to think of yourself as an owner. Through solid examples and a light narrative, Paul Orfalea skillfully explores the essence of the entrepreneurial investor, which includes balancing the art and science of this discipline, and viewing investing itself as a business. Along the way, he also examines how the elements of focus, opportunism, and involvement can improve your overall investment results.
作者简介：
　　Paul Orfalea is the founder of Kinko's and cofounder of West Coast Asset Management (WCAM). He holds a business degree from the University of Southern California and has been investing successfully for more than forty years.
　　Lance Helfert is President and cofounder of WCAM. Previously, he oversaw a $1 billion portfolio at Wilshire Associates. Helfert has a BS in business administration from Pepperdine University.
　　ATTICUS LOWE is a CFA charterholder and Chief Investment Officer of WCAM. He has a BA ineconomics and business from Westmont College.
　　Dean Zatkowsky is the former vice president of marketing at WCAM and oversees their newsletter, Exclusive Outlook (please visit www.wcam.com to subscribe). He holds a BA in communication studies from the University of California, Santa Barbara.

作者简介

Foreword By Neil Cavuto
Introduction Is Investing An Art Or A Science?
Part 1 Think Like An Owner - The Art Of The Entrepreneurial Investor
　Chapter 1 Eyes Believe What They See; Ears Believe Others
　Chapter 2 Others' Irrationality Is Your Opportunity
　Chapter 3 Dirty Harry's Investment Philosophy
　Chapter 4 Adversity In Diversity: Portfolio Concentration
　Chapter 5 Just Buy The Best (Which Does Not Include Most Mutual Funds)
　Chapter 6 Inspirational Figures: Benjamin Graham
Part 2 Companies Worth Owning
　Chapter 7 Who Really Manages The Brand? (Hint: It's Not The Company)
　Chapter 8 What Makes You So Special?
　Chapter 9 Company Culture Is More Important Than Ever
　Chapter 10 Bogie & Bergman Explain Elasticity Of Demand
　Chapter 11 Red Flags And Roaches
　Chapter 12 Inspirational Figures: David Packard
Part 3 The Owner's Manual
　Chapter 13 Televised Advice: No Worse Than Drilling Your Own Teeth
　Chapter 14 Lies, Damned Lies, And Financial Statements
　Chapter 15 How To Be An Annual Report Detective
　Chapter 16 How Inventory Can Skew The Financials
　Chapter 17 Ten Signs Of A Quality Company
　Chapter 18 Inspirational Figures: Bernard Baruch
Part 4 What’s It Worth - To Me
　Chapter 19 The Abcs Of Market Inefficiency
　Chapter 20 "Wait Till The Moon Is Full"
　Chapter 21 Today's Price For Tomorrow's Growth: The X Factor
　Chapter 22 The Long View, And Why Women Are Better Investors
　Chapter 23 Intrinsic Value: Putting It All Together
　Chapter 24 Inspirational Figures: Howard Hughes
Epilogue The Fortune Cookie That Ate Wall Street
About The Authors
Notice And Disclosures
Index