| 作者简介： Robert W. MacDonald is a true visionary and business contrarian who rose from a door-to-door insurance salesman to the very pinnacle of the corporate world. He was the founder, CEO, and chairman of LifeUSA, a life insurance company which was formed in 1987 and sold to Allianz SE for $500 million. He retired as chairman and CEO of Allianz North America. He is also the author of Cheat to Win: The Honest Way to Break All the Dishonest Rules in Business. |
| Preface. Acknowledgments. Prologue. A Case Study for Beating The System. Chapter 1. Bureaucracy: The Enemy of Business Success. Chapter 2. The 11 Simple Secrets. Chapter 3. Secret #1: Build Parallel Interests. Chapter 4. Secret #2: Be an Architect of the Future. Chapter 5. Secret #3: Be Decisive, Multifaceted and Ethical to a Fault. Chapter 6. Secret #4: Know the Risk--Measure the Reward. Chapter 7. Secret #5: Communication. Be a Shower not a Teller. Chapter 8. Secret #6: Power to the People. Chapter 9. Secret #7: Become a Trust Builder. Chapter 10. Secret #8: Sharing Wealth Increases Wealth. Chapter 11. Secret #9: Be Consistent, Constant and Concise. Chapter 12. Secret #10: Treat Important People Like Important People. Chapter 13. Secret #11: Do Simple Things--Simply DO Them. Chapter 14. Building from the Inside Out: Lessons I Learned in Creating AIMS. Epilogue: Certificate of Guaranteed Entrepreneurial Success. Appendix. Sample Memo to the Gods. Index. |
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