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世界上最快的销售培训 SalesBURST!! : World's Fastest (entrepreneurial) Sales Training

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世界上最快的销售培训 SalesBURST!! : World's Fastest (entrepreneurial) Sales Training

最 低 价：￥155.20

定 价：￥194.00

作 者：PatrickEvans　著 著

出 版 社：Oxford University Press USA

出版时间：2007-9-1

I S B N：9780470150719

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    内容简介
    　　Praise for SalesBURST!!
    　　"SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone involved in selling today."
    -Peter Handal, CEO, Dale Carnegie & Associates, Inc.
    　　"Every salesperson wants to get up to speed as fast as they can-but not as fast as their manager wants them to. SalesBURST!! helps every salesperson shift into fifth gear without skipping first, second, third, or fourth. This makes three people happy:the manager, the salesperson, and the salesperson's banker."
    -Jeffrey Gitomer, author of Little Red Book of Selling
    　　"This is a great book that shows you how to make more sales, faster and easier than you ever thought possible."
    -Brian Tracy, author of The Psychology of Selling
    　　"Learn from Evans and SalesBURST!! how passion, determination, and an intelligence-based sales effort can make you successful."
    -John Calamos, CEO, Calamos Investments
    　　"I have utilized Evans's sales methods to successfully manage my sales accounts, my sales team, and my career for seventeen years. I look forward to using SalesBURST!! to train my salespeople firsthand."
    -Joel Leetzow, Executive Vice President, North America and board member, Scancode
    　　"SalesBURST!! is filled with Evans's success stories that will both inspire you and provide helpful hints to help you meet your own quota."
    -Susan Bulkeley Butler, CEO, SBB Institute for the Development of Women Leaders and 　　first woman partner at Accenture
    　　"Evans completely exceeded my expectations. Not only did his presentation provide tremendous insights on sales but even greater life lessons."
    -Rick E. Ridnour, PhD, Department of Marketing, Northern Illinois University
    　　"SalesBURST!! teaches you to set goals and train for those goals so you win."
    -Buddy Melges, America's Cup-winning skipper and Gold and Bronze Olympic Medalist

    作者简介
    Patrick Evans is an Inc. 500 winner and the founder of EVCOR, a software integration firm that facilitated the shipping for GE, Intel, Dell, Abbott Labs, and 3,000 other firms. He started EVCOR in his house and eventually sold it for $60 million. He has trained thousands of sales representatives using his SalesBURST!! methodology.

    目录
    Acknowledgments
    About the Author
    Preface
    Late Show with David Letterman: FAST Close
    What is the Object of Entrepreneurial Sales Training?
    Definitions
    PART I: Secrets
    　Chapter 1 Secret # 1 Ask a Question When You Are Lost
    　Chapter 2 Secret # 2 Prime the Pump
    　Chapter 3 Secret # 3 Role-Play the 10 Perfect Closing Questions
    　Chapter 4 Secret # 4 Call Back the Same Day
    　Chapter 5 Secret # 5 Intercept
    　Chapter 6 Secret # 6 Land Where You Planned
    　Chapter 7 Secret # 7 Water, No Ice
    　Chapter 8 Secret # 8 The Blame Game
    　Chapter 9 Secret # 9 Give and take
    　Chapter 10 Secret # 10 Be a Contrarian
    　Chapter 11 Secret # 11 B et on Yourself
    　Chapter 12 Secret # 12 Is Sales Art or Science?
    　Chapter 13 Secret # 13 Immediate Action After Strategy
    　Chapter 14 Secret # 14 Program You Mind
    PART II: Questioning
    　Chapter 15 Answer a Direct Question with a Question
    　Chapter 16 The Checklist Close
    　Chapter 17 Land Mines
    　Chapter 18 Cats, Dogs, or Fish?
    　Chapter 19 Alternative Ways to Cold Call
    　Chapter 20 Selling an Intangible
    PART III: Listening
    　Chapter 21 Self-Motivating
    　Chapter 22 How to Calm an Irate Customer
    PART IV: Hiring
    　Chapter 23 The Most Efficient Interview
    　Chapter 24 Rejection and Impression
    　Chapter 25 Initial Reaction versus Fact
    PART V: Organizing
    　Chapter 26 21-Day Challenge
    　Chapter 27 Sell Like You Are a Business
    　Chapter 28 Start Up Capital?
    　Chapter 29 Six Degrees from Kevin Bacon
    PART VI: Showing
    　Chapter 30 Trade Shows: A Successful Way to Sell From a Booth
    　Chapter 31 More Booth Marketing Ideas
    PART VII: Marketing
    　Chapter 32 FREe-commerce
    　Chapter 33 Lease and Refinance
    　Chapter 34 Your Presentations
    　Chapter 35 Better Than New
    　Chapter 36 Better Than New
    　Chapter 37 You versus Goliath
    　Chapter 38 Digitize Your Competition and Reposition
    Index

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