
| 作者介绍:Carmine Gallo Carmine Gallo is a communications coach for the world's most admired brands. His client list includes Intel, Chase, Barclays, IBM, Nokia, and many others. He is an Emmy award-winning journalist and former anchor, host, and business correspondent for CNN, FOX, CNET, and CBS. |
| Acknowledgments PARTⅠ The 7 Simple Secrets Introduction our Chief Want Chapter 1 Ignite Your Enthusiasm Light a Fire in Your Heart before Sparking 0ne in Theirs Cha pte 2 Navigate the Way Deliver a Specific,Consistent,and Memorable Vision Chapter 3 Sell the BenefitPut Your Listeners First Chapter 4 Paint a PictureTell Powerful,Memorable,and ActionableStories Chapter 5 Invite Participation Solicit Input,Overcome Objections,and Develop a Winning Strategy Chapter 6 Reinforce an Optimistic Outlook Become a Beacon of Hope Chapter 7 Encourage Their Potential Praise People,Invest in Them,and Unleash Their Potential PART Ⅱ Living the 7 Simple Secrets Introduction Inspire Every Day, in Every Office and in Every Home Chapter 8 HOO-YAH! Optimism Rules aboard the USS Ronald Reagan Chapter 9 Fifteen Minutes to Five-Star Service Chapter 10 How a Visit to the Lower Ninth Ward Inspired a Nation of Givers Chapter 11 Wow 'Em Like Steve lobs Chapter 12 How an Ice Cream Shop Became the Hottest Franchise in Town Chapter 13 A Mission Impossible Fit for Tom Cruise Chapter 14 A Master Class in Motivation Conclusion Be a Spellbinder Notes Index About the Author |
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