| 作者简介： JIM NIGHTINGALE,is a consultant with twenty years of experience,originally trained as an engineer.He spent most of those years searching for the kind of science in management that the knew existed in the physical sciences.He now shares his dicoverises with audiences of managers and business professionals interested in making better decisions. |
| Preface Acknowledgements CHAPTER 1 Avoiding Error:An Introduction The Right Goats The Right Information(to the Right People at he Right Time) The Right Peopte The Right Process The Right Habits CHAPTER 2 Wishful Thinking Science Cases Sir Arthur Conan Doyle and the Cottingly Fairies Financiat Euphoria South Sea Bubbte Dot.Corn Crash:VaLue America Appeasement of Nazi Germany Medicat Quackery Missing Airport CHAPTER 3 Mythical Thinking Science Cases Faitures of Prophecy:The Myth of the End of the World Tanks and Horses:The Myth of the Cavalry Business Myths Swiss Watch Industry Long-Term Capitat Management CHAPTER 4 Tribal Thinking Science Cases Racial Superiority:White Supremacy Racial Superiority:Black Supremacy Disdain for the Enemy Management Fads:Quality Circles Groupthink:The Bay of Pigs CHAPTER 5 Royal Thinking Science Cases Margaret Peter Nick Leeson and Barings Bank Challenger Disaster Saddam Hussein Montgomery Ward Project Alpha In Closing References and Further Reading Index |
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