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平衡记分卡策略 Balanced Scorecard Strategy For Dummies

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平衡记分卡策略 Balanced Scorecard Strategy For Dummies

最 低 价：￥148.80

定 价：￥186.00

作 者：CharlesHannabarger　著 著

出 版 社：Oxford University Press USA

出版时间：2007-12-1

I S B N：9780470133972

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    内容简介
    The Balanced Scorecard method is an analysis technique designed to translate an organization's mission and vision statement and overall business strategies into specific, quantifiable goals, and to monitor the organization's performance in achieving these goals. Much less technology driven then other analysis approaches, it analyzes an organization's overall performance in four regards: financial analysis, customer service, productivity and internal analysis, and employee growth and satisfaction. Balanced Scorecard Strategy For Dummies breaks down the basics of Balanced Scorecard in simple language with practical, Dummies-style guidance on getting it done. This book covers all the basics of Balanced Scorecard for busy executives and managers-and does it without the high price tag of most professional level Balanced Scorecard guides.

    作者简介

    目录
    Introduction.
    Part I: The ABC’s of Balanced Scorecard.
    　Chapter 1: Goals, Scores, and the Balanced Scorecard.
    　Chapter 2: Building and Balancing Scorecard Strategies.
    　Chapter 3: Planning For the Balanced Scorecard.
    　Chapter 4: Putting Your Balanced Scorecard into Action.
    Part II: The Customer — The Critical Leg.
    　Chapter 5: Understanding Your Role with Customers.
    　Chapter 6: Creating a Customer Scorecard.
    　Chapter 7: Building the Customer Leg Dashboard.
    Part III: Financial Measurement — The Foundation Leg.
    　Chapter 8: Understanding Your Role in Financial Measurement.
    　Chapter 9: Building the Financial Leg Scorecard.
    　Chapter 10: Building the Financial Leg Dashboard.
    Part IV: Internal Business Processes — The Value-Creation Leg.
    　Chapter 11: Understanding Your Role in Internal Business Processes.
    　Chapter 12: Building the Internal Business Process Scorecard.
    　Chapter 13: Building Dashboards for Internal Business Processes.
    Part V: Knowledge, Education, and Growth — The Learning Leg.
    　Chapter 14: Understanding Your Role in Learning and Growth.
    　Chapter 15: Creating the Knowledge, Education, and Growth Scorecard.
    　Chapter 16: Creating The Knowledge, Education, and Growth Dashboard.
    Part VI: The Part of Tens.
    　Chapter 17: Ten Tips for Balanced Scorecard Success.
    　Chapter 18: Ten Biggest Scorecard Mistakes to Avoid.
    　Chapter 19: Ten Tips for Overcoming Barriers.
    Index.

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