| FOREWORD ACKNOWLEDGEMENTS ABOUT THE AUTHORS INTRODUCTION 1 TAKING THE BRIEF What’s in this chapter？ The importance of the first steps Being at your best The dance of communication Reading the signposts True listening Quality questions Eliciting values Setting the scene NLP frames Checklist for taking the brief 2 RESPONDING TO THE BRIEF What’s in this chapter？ What’s the point of writing a proposal？ Proposal or action plan？ The power of words Using values to enhance the action plan Document style and construction Thinking like the client Action plan writing guidelines 3 THE SAMPLE What’s in this chapter？ Recruitment Characteristics VAK subquotas Recruitment approaches 4 RESEARCH INTERVIEWS What’s in this chapter？ Overview How we create our reality How does the process of filters and communication work？ Reframing Envirometics Rapport Role The topic guide Handling individuals Animating the group …… 5 UNDERSTANDING WHY PEOPLE BEHAVE THE WAY THEY DO 6 THE ANALYSIS 7 PRESENTING YOUR FINDINGS 8 ETHICS, ECOLOGY AND CODES OF PRACTICE 9 CONVERSATION PIECES GLOSSARY REFERENCES INDEX |
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