| 作者简介：Martin Evans is a Senior Fellow at Cardiff Business School. He previously held professorial posts at the Universities of Portsmouth, Glamorgan and West of England. His industrial experience was with Hawker Siddeley and then as a consultant to a variety of organizations over 30 years. Martin's specialist areas include direct marketing, consumer behaviour and marketing research and information and he has over 180 publication including eight books, mostly in these areas. He is an academic prize winner at the International Marketing Communications Conference, the Academy of Marketing, the Learning and Teaching Support Network ( ITSN) and Institute of Direct Marketing. He is a Fellow of Both the Chartered Institute of Marketing and Institute of Direct Marketing. |
| About the Authors Preface PART 1: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR Chapter 1: Consumer Motives and Values Introduction Motivation Maslow s Hierarchy of Needs Freudan Theory of Motivation Memetics Cognitive Dissonance as Motivator Motivation and Shopping Values Motivation Research Means-End Chain Analysis and Laddering Summary Questions Further Reading Chapter 2: Consumer Response to Marketing 1 Introduction Exposure Attention Perception and Interpreation Symbolism in Perceptual Interpreation Summary Questions Futher Reading Chapter 3: Consumer Response to Marketing 2 Introduction Learning Attitudes Summary Questions Futhrer Reading Chapter 4: Consumer Response to Marketing 3 Chapter 5: Consumer Demographics Chapter 6: Consumer Psychographics Article: Piacentini, Mand Mailer, G(2004) Symbolic Consumption in Teenagers Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264 PART 2: SOCIAL AND GRUOP ASPECTS OF CONSUMER BEHAVIOUR Chapter 7: Social Group, Tribal and Household Buying Influences Chapter 8: Culture, Sub Culture Article: Belch & Willis (2002) Family Decision Making at the turn of the century: has the changing structure of households impacted the family decision-making process? Journal of Consumer Behaviour 2(2), 111-124 PART 3: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR Chapter 9: New Product Buying Chapter 10: Repeat, Loyal and Relational Behaviour Chapter 11: Databased Consumer Behaviour Chapter 12L Consumer Misbehaviour Article: Fitchett, JAand Smith, A(2002), Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour 1(4), 355-368 Article: Woodside, A.G(2004), Advancing Means-End Chains by Incorporating Heider’s Balance Theory and Fournier’s Consumer Brand Relationship Typology, Psychology and Marketing 21(4), 279-294 Glossary References Index Publisher's Acknowledgements |
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