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| Priscilla Y. Huff is a business writer and author of articles and books on small and home-based businesses, with a particular focus on issues important to women entrepreneurs. She has written for such print and online publications as Home Business Magazine, Small Business Opportunities, and Fortune Small Business. |
| Foreword Preface Acknowledgments 1 Introduction: Understanding the Challenges of Entrepreneurship 2 Grow with a Unique Idea: Defining Your Venture 3 Grow with Effective Organization and the Right Tools: Time Is Money! 4 Grow with Planning: You Need to Know How and Where Your Business I s Growing 5 Grow with Financing and Money Management 6 Grow with "A Little Help from Your Friends": The Best People to Help Your B usiness Succeed 7 Grow with Innovative and Low-Cost Marketing Methods: Original and Fun Ways to Promote Your Business 8 Grow through the Media and Your Contacts: Leveraging Positive Press Coverage for Your Business 9 Grow with Effective Advertising Tactics: Getting the Best Ad for Your Money 10 Grow with Smart Customer Relationship Management 11 Grow with the Internet (It's Still the Wild, Wild Web): You Can Survive and Thrive Online 12 Grow with Spin-Offs and New Product or Service Developments: How Many Ways to Diversify? 13 Grow into the Future: How far and Which Way Do You Want to Go? 14 Ongoing Growth: Additional Practical Tips for maintaining and Sustaining Your Business Glossary Additional Resources About the Author About the Foreword Author Contributors Index |
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