最 低 价：￥346.40
| An internationally renowned expert on the consultancy industry, Fiona Czerniawska is Director of the Management Consultancies Association’s Think Tank and Founder and Managing Director of Arkimeda. She researches and consults on strategic issues in the consulting industry, and is the author of seven successful books on the consulting industry.
|
| Preface Acknowledgements About the author Part I INTRODUCTION 1 The changing client–consultant relationship 2 Promises, promises: excellent relationships from a client perspective 3 The invisible firm 4 The trouble with the status quo 5 The client–consultant–consulting firm relationship Part II PEOPLE 6 Personal chemistry and relationship skills 7 Recruitment, retention and remuneration Part III PROCESS (1): MARKETING AND SELLING 8 Brand versus specialization: the race to the top? 9 Handling the sales process 10 Thought leadership: as much culture as intellect Part IV PROCESS (2): DELIVERY 11 Managing consulting projects 12 Three types of teamwork 13 When is a methodology not a methodology? 14 Innovation – beyond the borrowed watch? 15 The two-way mirror: listening and talking to clients 16 Partners and parents Part V VALUES 17 Values 18 Living the values, valuing the lives 19 Conclusions Index |
内容加载中，请稍后...
商品评论（0条）