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隐藏的价值：发掘利润增长新途径WHERE VALUE HIDES: A NEW WAY TO UNCOVER PROFITABLE GROWTH FOR YOUR BUSINESS

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最低价：￥216.60

定价：￥270.75

作者：Stuart E. Jackson 著著

出版社：John Wiley & Sons

出版时间：2007-1-1

I S B N：9780470009208

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隐藏的价值：发掘利润增长新途径WHERE VALUE HIDES: A NEW WAY TO UNCOVER PROFITABLE GROWTH FOR YOUR BUSINESS

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隐藏的价值：发掘利润增长新途径 Where Value Hides: A New Way to

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内容简介

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.

作者简介：
STUART E. JACKSON is a senior partner withL.E.K. Consulting, a global management con-sulting company, and is the supervisor of their Chicago office. Recently, he opened the firm's first office in Japan. His clients have included Baxter, General Mills, GE, Yoplait, Shell, OfficeMax, MCA, and many other Fortune 500 companies.

作者简介

Acknowledgments
Introduction: Where Value Hides and Why it Matters
Ⅰ: WHY PROFITABLE GROWTH IS SO HARD TO FIND
1 Where You Should Compete
2 Bigger May be Worse
3 Uncovering Where Value Hides
Ⅱ:HOW TO USE STRATEGIC MARKET POSITION TO CHART YOUR BUSINESS STRATEGY
4 Capturing Value
5 Doing Detective Work
6 Applying SMP to Sales and Marketing
Ⅲ: KEY APPLICATIONS OF STRATEGIC MARKET POSITION
7 Using SMP to Find New Markets
8 SMP Strategies for Low-Growth or Low-Margin Businesses
9 When Do Acquisitions Make Sense?
Appendix: Guide to Information Sources for Competitive and Market Intelligence
Notes
Index