最 低 价：￥404.80
定 价：￥506.00
作 者：MichaelMoesgaard 著 Andersen，FlemmingPoulfelt 著 著
出版时间：2006-11-1
I S B N：9780470033531
| 作者简介 Michael Moesgaard Andersen is CEO of Andersen Advisory Group A/S. He and his team have provided strategy advice to numerous companies and public organizations around the world, and he is also directly involved in business development through his own venture capital company. He has worked as a lecturer at Copenhagen University and as external examiner at Copenhagen Business School, and is a frequent speaker at conferences. He is the author of numerous articles and two books on technology and management issues. Flemming Poulfelt is Professor of Management and Strategy and Vice Dean at Copenhagen Business School, and Director of LOK Research Center. He is the author of many articles and books on the subjects of strategy, professional service firms, change management, knowledge management and management consulting. His books include The Contemporary Consultant (2004) and Managing Complexity and Change in SMEs (2006). He has served on numerous corporate boards, consults widely and is a frequent speaker at seminars and conferences. |
| Foreword 1 Why are some companies more successful thanothers? The real life laboratory Creating value and simultaneous destruction The volume game Simplicity - the word of the day Cut to the core Service? Something we'd rather do ourselves The black box of strategy turned upside down 2 The oxymoron of existing strategies: where do we go from here? Conventional strategic thinking The generic strategy framework Porter challenged Mixed strategies - the airline industry 3 When discount strategy becomes important Hyper competitive markets and traditional strategy The position of a discount strategy A single form - a simple form? 4 CBB Cultivating a hyper competitive market by way ofa consistent approach to the notion of discountstrategy A contradiction to the bursting of the IT-bubble The mobile sector - hyper-competition CBB as the enhanced service provider The original mission and strategy Crisis and the filing of a petition for bankruptcy The discount strategy - not a single quick fix New management Reinvention of the IT-systems A new customer care concept New brand and branding Reverse relationship marketing Political mass marketing Reorganization of the distribution Cost cutting programs Active price leadership CBB's discount product - cheaper and better Product production characteristics Product marketing characteristics CBB's use of price as a tactical weapon The importance of the price visa-vis the customers Active leadership in price wars Results - best in class A revolution in the mobile sector? Perspectives 5 Lidl Gaining ground in a hyper competitive market bya consistent discount strategy …… 6 Ryanair 7 The building blocks of a discount business strategy 8 The attractiveness of the core product 9 A good brand is much more than a good brand 10 The discount customer and social capetal 11 Finding the suitable technology 12 Value creation and value destruction 13 Epilogue Notes Beliography Index |
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