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| Jeremy Bullmore，was born in 1929. From 1954 until 1987，he was with J. Walter Thompson in London: as copywriter，producer，head of the creative department and - from 1976 to 1987 - chairman，London. From 1981 to 1987，he was also chairman of the Advertising Association.
From 1988 to 2001，he was a non-executive director of the Guardian Media Group and from 1988 to 2004 a non-executive director of WPP. He remains with WPP as a member of the Advisory Board. He’s a past president of Nabs and current president of The Market Research Society. He’s a regular columnist for Campaign，Management Today，Market Leader and The Guardian，and was awarded a CBE in 1985. Another Bad Day at the Office? was published by Penguin in 2001 and continues to reprint today. The third，greatly enlarged，edition of his book More Bull More: Behind the Scenes in Advertising (Mark III) was published by WARC in 2003. Ask Jeremy，an edited compilation of his Campaign columns，was published by Haymarket in 2004.Jeremy has three grown-up children and lives with his wife Pamela in London and Wiltshire. |
| Foreword by Sir Martin Sorrell. About the Author. Introduction. Polishing the Apples. Time-and-Motion Man and The Mad Inventor. Why Every Brand Encounter Counts. The Clipboard and the Copywriter. Posh Spice & Persil. Benjamin Franklin and the Kuala Lumpur Question. The Steak & Kidney Pie That Wasn’t. Why is a Good Insight Like a Refrigerator? Index |
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