| Introduction. Part Ⅰ: Franchising Basics: Separating the Myths from the Facts. Chapter 1: The Power of the Brand: Franchising and You. Chapter 2: Franchising Is More than Just a Food Industry. Chapter 3: Mirror, Mirror, on the Wall: Am I to Be a Franchisee? Part Ⅱ: So You Want to Be a Franchisee? Chapter 4: Making the Choice: Deciding Which Business Is Right for You. Chapter 5: Raising Capital: Wowing, Wrangling, and Winning. Chapter 6: Signing on the Dotted Line: Legal Issues. Part Ⅲ: Operating Your Franchise like a Well-Oiled Machine. Chapter 7: The Start-Up: Setting Your Franchise’s Wheels in Motion. Chapter 8: Hiring, Training, and Other Staffing Decisions. Chapter 9: Working with Your Franchisor and Fellow Franchisees. Chapter 10: Attracting and Keeping Customers. Part Ⅳ: Times Change: Deciding What to Do Next. Chapter 11: Acquiring Other Franchises. Chapter 12: Acquiring Other Brands. Chapter 13: When the End Is Nigh. Part Ⅴ: On the Flip Side: Building Your Own Franchise. Chapter 14: From Small Business Owner to Franchisor. Chapter 15: Growing Your Franchise Family. Chapter 16: Building the Network: Expanding Wisely. Part Ⅵ: The Part of Tens. Chapter 17: Ten Keys to Franchise Success. Chapter 18: Ten Questions to Ask Yourself Before Buying a Franchise. Part Ⅶ: Appendixes. Appendix A: Glossary of Common Franchise Terms. Appendix B: About the CD. Index. End-User License Agreement. |
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