Customer Intimacy: Pick Your Partners Shape Your Culture Win Together

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together provides detailed plans for both large and small companies to create the mutually beneficial detailed plans for both large and small companies to create a successful vendor-customer relationship in today's business world. Customer Intimacy reveals the secrets of establishing and maintaining close customer relationships with extensive examples of companies like CIGNA, Black & Decker, and Airborne Express. Exceptional readable, straightforwardly written, Customer Intimacy is immediately accessible to anyone with managerial or administrative corporate responsibilities for developing and maintaining a customer base. -- Midwest Book Review