Why Me? was published under a different title in Sep-
tember 1975. The reason for changing the title is so compli-
cated that it could--and probably will--fill another book， but
it can be summarized by one word: \"denial.\" Women won t
be afraid to be seen buying a book called Why Me?; they
won t be ashamed to be seen carrying it or reading it on
buses or under the dryer in a beauty shop. They won t be
embarrassed to have it on their night tables next to Drs.
Spoek and Reuben.
A book called Why Me? can be a book about anything.
One of my earliest discoveries of denial came with the
publication of the hardcover edition. Soon after it went on
sale， the hostess on a TV talk show told me， \"I would never
have read your book if I hadn t been assigned to do it.\" A
newspaper reporter said， \"I put another jacket on it， so I
could read it on the subway.\" In a bookstore， a salesperson
told me that several women had asked her to bag the book
and bring it to them at the cash register for payment; they
didn t want anyone to spot them buying it. No longitudinal
or latitudinal surveys were needed to show that while women
are ready to read about vaginal deodorants， soft bowel move-
ments， and rape， we aren t ready for a book boldly titled
Breast Cancer.
So I knew immediately that the first updating revisions
that would have to be made would involve the psychoemo-
tlonal aspects of this disease. I hadn t known how serious
~tdenlal\" is in every step of detection and treatment of breast
cancer. Denial is the mecha~sm that keeps women from
]earning anything about symptoms; it prevents them from
\" \" g (heir b ~ s. from go{rig to a doctor/mmediatel~，
and from accepting treatment when the diagnosis is finally
made. In extreme instances， denial can even make it possible
for a woman to stop feeling or seeing a symptom entirelyI
As I said， the details of denial could fill a book.
Publication of a book makes its author an \"instant exnert¡£
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