Without limiting the rights under copyright reserved above, no part of thi,, publication may be reproduced, stored in or introduced into a retrieval sys, tern, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permissiov of both the copyright owner and the above publisher of this book. BOOKS ARE AVAILABLE AT QUANTITY DISCOUNTS WHEN USED TO PROMOTE PRODUCTS OR SERVICES. FOR INFORMATION PLEASE WRITE TO PREMIUM MAR- KET1NG DIVISION, PENGUIN BOOKS USA INC., 375 HUDSON STREET, NEW YORK, NEW YORK 10014. out a cover you should be aware that tl, v reported as \"unsold and destroyed\" to th nor the publisher has received any t~avrnev The Sting had been nominated, two months before, m ten categories, including Cinematography, Editing, Actor, Screenplay, Director, and Best Picture. The Exorcist, which had garnered an equal number of nominations, had been released the same day, two days before Christmas. It had received an enormous amount of initial publicity; even The New York Times carried pictures of people lined up in Ine corgi toy ~et trt. Warners had been far too cautious in its release of The Exorcist. It had opened in only twenty-four theaters. At 90/10 deals, Leo Greenfield kept reminding us. But then, he was the guy who tom us, based on the first week s figures, that our picture would gross maybe fifteen mil. We had opened in 220 theaters, with 70/30 deals, and kept widening the release. Warners waited a good six weeks until they went wide. But The Exorcist was only a three- week picture; the audience lost interest before it was available. The Sting, on the other hand, had staying power. It had hung in, week after week, and it had opened in ten times the number of theaters. Not only was The Sting racking up some very impressive figures, but people had started to notice that it was an excellent movie. It certainly didn t send you out in the street unsure whether to hit a church or a bar, as The Exorcist did. And Warners had a crack at The Sting and turned us down.
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