Winning the Toughest Customer: The Essential Guide to Selling to Women

“Delia’s approach to selling to women in Winning the Toughest Customer is a practical guide that blends wit and intelligence grounded in simple marketing smarts to inform and inspire you to seize the opportunity and close the deal. After reading Winning the Toughest Customer, you may find yourself doing more than just adding a new sales pitch—you may, in fact, change your whole sales strategy.” —Allan Vasan, VP Marketing, Xerox“Women have become a formidable force in our economy and in financial decision-making for themselves and their families. Delia’s extensive research provides valuable insight to deliver financial advice to a vast, underserved marketplace which, I believe, will culminate to many long-term client relationships. A win-win situation for everyone!” —Debra Ramsey, President, WM Funds Distributor, Inc. WM Funds Shareholder Services, Inc.