最 低 价：￥173.60
定 价：￥217.00
作 者：HarryBeckwith，ChristineCliffordBeckwith 著 著
出 版 社：艺洲
出版时间：2006-12-1
I S B N：9780446578219
| INTRODUCTION SIXTEEN CANDLES AND SHREWD WAITRESSES:WHAT PEOPLE BUY Living Is Selling The Heart of Every Transaction What You Really Sell What People Value Nothing More Than Feelings FROM KISSING IN CHINA TO GRACELAND: PLANNING AND PREPARING "Keeping the End in Mind" The Real Role of Goal-Setting So Who Are You? What Do You Do? Jack of a Dozen Trades What Difference Do You Make? Your Third Question Question Four, and the Power of Stereotypes What to Look For Work the Weakness Jumping to conclusions Mentor-Or Mentors? The Key to Success Seek Tough Love Cultivating an Image People Decide, Then Think People Buy You with Their Eyes Your Package Visuals and Stereotyping Packaging Against Your Stereotype Investing in You Tricks Thinking Outside Your Box Education's Overlooked Rewards Taking This Book to Santiago HOGS, APPLES, AND WRITER'S UNDERWEAR: COMMUNICATING How to Play the Shift Selling to the Overwhelmed The Real FirstRule of Communicating Simplify What Wal-Mart Tells You The Writer's Underwear The Brand Called You Inspirations for Your Brand …… TWO KEY SKILLS:LISTENING AND SPEAKING FROM ROBIN WILLIAMS TO DR.JEKYLL:RELATING FLYING WIGS,SNAKES,AND DEMONS:ATTITUDE AND BELIEFS SEX(FINALLY),AND OTHER IMPORTANT STUFF:TACTICS AND HABITS THE $18 MILLION SANDWICH AND THE DINOSAUR:SUCCESSES AND DELIGHTFUL FAILURES THREE THOUGHTS,ONE WISH ABOUT THE AUTHORS |
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