Plafker, a Beijing correspondent for The Economist, maintains the same restrained, reasonable tone as his employer magazine in this refreshingly informed guide to navigating the business landscape of the world's most populous nation. Behind the gleaming new airports, Gucci boutiques and teeming modern cities, Plafker argues, lie a host of (sometimes expected, sometimes not) pitfalls: frequent power outages, endemic corruption, lawless roads and severe pollution. Plafker also helpfully debunks common myths about China (spoken Chinese isn't all that difficult to learn; businesswomen may find gender is less of an issue than the fact that they're foreign), drops plenty of statistics and figures (in 2005, China imported goods worth $101 billion more than it exported) and rounds out each chapter with a bulleted list of key points. Written in accessible prose, Plafker's book is a great starting point for those thinking about setting up shop in China.
Plafker, an 18-year veteran correspondent living in Beijing, offers advice on all aspects of breaking into and expanding business opportunities in China. Although all businesses should understand the Chinese market and its explosive growth, it is a place only for those with the patience, persistence, and resources necessary to succeed. The author gives tips and insights on the top emerging markets, rules and regulations, cultural differences, and sales and marketing strategies that differ greatly from the rest of the world. He identifies pitfalls, including ethical challenges and power and water shortages, and comments on the areas most resistant to change, which are its media, legal system, and currency, although absolute control of the currency will be difficult to maintain. There are many business books on China, but Plafker offers a unique perspective; his direct observation of the Chinese environment as a long-term resident with numerous local contacts and sources of information makes this a valuable business handbook. |
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