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Running a 21st-century small business(运作个21世纪的小商业)

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Running a 21st-century small business(运作个21世纪的小商业)

最 低 价:¥135.60

定 价:¥169.50

作 者:Randy W. Kirk 著

出 版 社:艺洲

出版时间:2006-2-1

I S B N:9780446696180

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内容简介

65% of small businesses fail within their first five years. Budding entrepreneurs simply do not have the information they need to be successful. Now, Randy Kirk offers advice on how anyone can surviveand thrivewhile starting their own small business. He discusses every aspect of starting a business, from planting the first seeds and getting off the ground to increasing revenue while decreasing costs. Kirk walks readers through each step: assessing whether or not they have what it takesfinancially and emotionallyto start a business; the issues of partnership and legally involving family members; selecting vendors; and how to hire, fire, train, and motivate employees. This will be the definitive go-to guide for the millions of people who ownor want to owna small business and live the American Dream.

作者简介

目录

Introduction
SECTION ONE Before You Begin
 CHAPTER 1 Why Self-Employment?
 CHAPTER 2 Do You Have the Right Stuff?
 CHAPTER 3 What WillIt Cost?
 CHAPTER 4 Basic Budgeting
 CHAPTER S What Kind of Business?
 CHAPTER 6 Business Types
 CHAPTER 7 Buying a Business
 CHAPTER 8 The Partner Issue
Part 1 The Spouse as Partner
Part 2 OtherFamilyMembers in the Business
CHAPTER 9 Part-Time Possibilities
CHAPTER 10 Goal Setting and Success
Part 1 A Personal Evaluation Project
Part 2 Setting Goals
Part 3 Prioritize, Organize, and Internalize
SECTION TWO Opening the Doors
CHAPTER 1 Finalizing Goals
Part 1 Establishing the Basic Blueprint
Part 2 Three-Track Thinking
CHAPTER 2 Preparing the Business Plan
Part 1 The Business Purpose
Part 2 Finding a Location
Part 3 Selecting Suppliers
Part 4 Tbe Pbysical Plant
Part 5 Tbe Advertising Plan
Part 6 Projecting Your Income
Part 7 The Break-Even Analysis
CHAPTER3 Legal Requirements
Part 1 Enterprise Type
Part 2 Business Licenses and Regulations
CHAPTER4 The Grand Opening
Part 1 Last-Minute Checklist
Part 2 Operating Procedures
Part 3 Last-Minute Attitude Check
Part 4 The Dress Rehearsal
Part 5 Tbe First Day
Part 6 Surviving the First Week
CHAPTER 5 The First Month
Part 1 Training Trainin, and Retraining
Part 2 Decision Making
CHAPTER 6 Months Two Through Six
Part 1 Tbe Daily Numbers
Part 2 Tbe Montbly Statements
Part 3 Dealing witb Crisis
SECTION THREE The First Three Years
CHAPTER 1 Why Businesses Succeed
CHAPTER 2 Why Businesses Fail
CHAPTER 3 Almighty Cash
Part I Bookkeeping Concepts
……
SECTION FOUR Managing Yourself and Others
SECTION FIVE Managing Your Assets
Conclusion
Appendix: Additional Reading
Index

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