| Introduction Chapter 1 The Critical 50 Percent: Doing Your Genetic Inventory Are Entrepreneurs Born or Made? The Science Behind Inheriting an Entrepreneurial Personality Genes and Personality What's Your Starting Point? "But I'm Not Like My Family?" Your Genetic Inventory What Your Answers Mean for Thinking Like an Enirepreneur Genes and Behavior Chapter 2 Imprinting Pleasure: Creating an Addiction to Success Nature Finds Nurture Creating an Addiction to Success Getting Your Brain Rewired to Win Developing Success Promoters Success Promoter: The "Early Scar Tissue" Gene Practicing Success Chapter 3 The Challenge of Defining the Future: Painting an Evolving Picture for Yourself Genes, Ambition, and Curiosity Success Promoter: The "Picture-Painting" Gene Why Do You Want What You Want? Seeing Yourself in Your Picture Are You in the Right Picture? What Do You Do if You're Short on Openness? Chapter 4 The Challenge of Fighting Fear: Believing in Your Ability to Survive Seeking Out Risk Entrepreneurs Aren't Risk Takers The Love of What's Next Success Promoter: The "Forward Focus" Gene Chapter 5 The Challenge of Seeing Around Corners: Tap Your Intuition to Spot and Seize Opportunity Ordering What's Not on the Menu Being a MythManager Two-Steps-Ahead Thinking Genes, Intuition, and Opportunity Attitude and Focus: Are They in Your Genes? Multiply Your Listening with an Intuition Network Spotting Patterns Success Promoter: The "Seeing Around Corners" Gene And if You Miss an Opportunity? Chapter 6 The Challenge of Fighting Fear, Part II: Understanding and Believing in Your Product Neuroticism: Being a "Samurai Worrier" The Risks of Not Understanding What You're Selling Success Promoter: The "Cold Call" Gene But What If I Just Don't Believe in What I'm Doing? Chapter 7 The Challenge of Embracing Rejection:Learning to Love Hearing "No" Chapter 8 The Operational Challenges:Breaking Things Down Chapter 9 The Challenge of Punctuation Points:Mading Better Decisions Chapter 10 The Challenge of Being a Nice Guy:Building a Reputation ThAT wORKS Chapter 11 Decoding the DNA of Success in Leading Others Notes Participating Executives Index |
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