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| 作者简介：Ken O'Quinn is principal of Writing with Clarity.A professional writing coach,he conducts workshops for global public realtions firms and corporations. |
| Part One Getting Started Writing Business Letters Chapter 1: Organizing Your Message Brainstorming Choosing a Format Consider the Reader Organization What You Will Find in the Book Part Two Perfect Phrased for Business Letters Chapter 2: General Business Letters The Value of a Letter Salutations Transitions Closings Introducing Yourself Introducing Another Person Announcing a New Location Announcing a Policy Change Announcing a Price Increase Invitation to Attend Invitation to Speak Declining an Invitation Request for Pricing information Responding to a Request for Something Thank You Letter Congratulations Letter Chapter 3: Specific Types of Business Letters Specific Letters Sales Letter: Introducing Yourself Sales Letter: Cold Call Sales Letter: Follow-Up to Previous Letter Sales Letter:To New Customers Sales Letter: New Product Announcement Sales Letter:To Win Back or Regain Inactive Customer Sales Letter:Trade Show Follow-Up Customer Service Letter: Apology to Customer Customer Service Letter: Apology for a Delayed Order Customer Service Letter:To Regain Customer's Confidence Complaint Letter:To a Vendor/Supplier Complaint Letter:To an Employee Response to Complaint Letter:When You Are Not at Fault Response to Complaint Letter:When the Company Is at Fault Letter of Apology: For an Attitude or an Error …… Chapter 4 Memos Chapter 5 News Releases Chapter 6 E-mail Appendices:Key Business Writing Skills About the Author |
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