Tough Calls: Selling Strategies to Win Over Your Most Difficult Customers

"A lot of books on sales claim to have all the answers. This one does. -- Bill Keenan, Editor: “Selling Magazine”Reviews: "Josh Gordon has added new ideas and perspective to the subject of selling." -- Sales & Marketing Management” magazine (UK)Tough Calls is the most thorough, genuinely useful sales book that I’ve seen...I don’t give compliments freely." -- Kurt C. Kemmerer, Associate Editor, “The Competitive Advantage”