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A Sense of Urgency

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最低价：￥160.00

定价：￥204.00

作者：约翰•科特 (John P Kotter) 著

出版社：Harvard Business School Press

出版时间：2008-9-3

I S B N：9781422179710

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A Sense of Urgency

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160.00元

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But now a distinguished author says that what so many of us really lack is a sense of urgency. Is this guy for real? He is. John Kotter, emeritus professor at Harvard Business School, has a clear and simple message...This succinct book has a gentle, unhurried tone, but its message is insistent, relentless and urgent. --The Financial Times, September 24, 2008Instilling urgency in employees is critical to getting organizations to switch directions--it's just that arguing the business case using facts alone won't create that urgency, says Kotter. Rather, you have to tug at people's heartstrings. Instead of showing them your case on PowerPoint, for instance, tell a story. That's one of many on-target suggestions on how to make people truly want change in the latest from this author of several books about leadership. --Entrepreneur.com, September 2008Kotter's new book, A Sense of Urgency, is excellent. It is stimulating, a thoughtful extension of his work, filled with actionable and practical tools for creating the kind of productive urgency that contributes to successful change. --Fast Company, September 11, 2008

内容简介

Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide. Now, in Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change. Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises. In this exciting new book, Kotter explains:How to go beyond "the business case" for change to overcome the fear and anger that can suppress urgencyWays to ensure that your actions and behaviors -- not just your words -- communicate the need for changeHow to keep fanning the flames of urgency even after your transformation effort has scored some early successesWritten in Kotter s signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company.