This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.
作者简介
Alexander Hiam teaches management at the University of Massachusetts at Amherst and runs a training and consulting firm. His books include Marketing For Dummies, Portable MBA in Marketing, and The Vest-Pocket Marketer.
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