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新剑桥商务英语词汇用法(高级)

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新剑桥商务英语词汇用法(高级)

最 低 价:¥31.10

定 价:¥45.00

作 者:(英)马斯卡尔(Bill Mascull)

出 版 社:人民邮电出版社

出版时间:2005 年11月

I S B N:7115138915

商品详情

编辑推荐

50 easy-to-use units: vocabulary items are presented and explained on left-hand pages with a range of practice exercises on right-hand pages
  .Presents and explains new words in context and shows learners how to use them
  'Over to you'sections at the end of each unit give learners the opportunity to put new language into practice
  Contains British and American English
  ..Includes a comprehensive, learner4riendly answer kev
  Full colour illustrations and photographs
  Also available: Test Your Business Vocabulary in Use: Advanced Business Vocabulary in Use: Intermediate Test your Business Vocabulary in Use: Intermediate ...

内容简介

Business Vocabulary in Use Advanced, a new addition to the bestselling English Vocabulary in Use titles, is suitable for Upper intermediate and Advanced level learners of business English. Primarily designed as a self-study reference and'practice book, it can also be used for classroom work and one-to-one lessons.[br.]
  The book consists of 50 units and follows the highly successful format of the English Vocabulary in Use range with presentation material on the left-hantt 'page and practice exercises on the right-hand page. ..
  It covers a wide variety of up-to-date business topics and concepts including People and Organisations;Quality; Strategy; Marketing; IT and the Internet; Ethics and Globalisation.Business Vocabulary in Use Advanced has been carefully researched using the Cambridge International Corpus to ensure that the 2,000 new words and expressions represent the English that native speak-ers actually use. ...
  

作者简介

目录

the human dimension .
world of work management styles 1 management styles 2 employment and employability flexibility and inflexibility
work-life balance
managing talent
team building
the right skills
what is quality?
quality standards
tqm and jit
quality and people the management of change striving for perfection
competitive strategy
strategic thinking competition
companies and their industries key strategic issues
innovation
preparing for the future
marketing
the four ps and the four cs
customer satisfaction
knowing your customers 1
knowing your customers 2
.brands and branding
global brands
it and its uses
the it revolution
internet security ..
e-commerce: after boom and bust
knowledge mana9ement
intellectual property
company finance
measuring performance
profit and loss account
balance sheet 1
balance sheet 2
cashfiow statement
investment ratios
shareholder value
accountinq standards
corporate responsibility
ethics and business
social reporting
green issues
corporate governance
ethical investment
the global economy
global forces
investment and debt
trade
international aid
sustainable development
answer key
index ...

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