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| Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a member of several professional organizations. Professor Hirschey has published articles for such leading academic journals as the AMERICAN ECONOMIC REVIEW, REVIEW OF ECONOMICS AND STATISTICS, JOURNAL OF BUSINESS, JOURNAL OF BUSINESS AND ECONOMIC STATISTICS, JOURNAL OF FINANCE, JOURNAL OF FINANCIAL ECONOMICS, and JOURNAL OF INDUSTRIAL ECONOMICS. He also is the author of FUNDAMENTALS OF MANAGERIAL ECONOMICS AND INVESTMENTS: ANALYSIS & BEHAVIOR, the editor of ADVANCES IN FINANCIAL ECONOMICS, and past editor of MANAGERIAL AND DECISION ECONOMICS. He earned his PhD from the University of Wisconsin-Madison. |
| Preface PART 1 OVERVIEW OF MANAGERIAL ECONOMICS 1 Nature and Scope of Managerial Economics 2 Economic Optimization 3 Demand and Supply PART 2 DEMAND ANALYSIS 4 Demand Analysis 5 Demand Estimation 6 Forecasting PART 3 PRODUCTION AND COST ANALYSIS 7 Production Analysis and Compensation Policy 8 Cost Analysis and Estimation 9 Linear Programming PART 4 MARKET STRUCTURE ANALYSIS AND ESTIMATION 10 Perfect Competition and Monopoly 11 Monopolistic Competition and Oligopoly 12 Pricing Practices PART 5 LONG-TERM INVESTMENT DECISIONS 13 Regulation of the Market Economy 14 Risk Analysis 15 Capital Budgeting PART 6 SUMMARY 16 Organization Structure and Corporate Governance 17 Public Management Appendix A: Compounding and the Time Value of Money Appendix B: Interest Factor Tables Appendix C: Statistical Tables Selected Check Figures for End-of-Chapter Problems Index |
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