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| Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker. ... .. << 查看详细 |
| introduction one the three rules of epidemics two the law of the few: connectors, mavens, and salesmen three the stickiness factor: sesame street, blue's clues, and the educational virus four the power of context [part one): bernie goetz and the rise and fall of new york city crime five the power of context (part two): the magic number one hundred and fifty six case study: rumors, sneakers, and the power of translation seven case study: suicide,smoking, and the search for the unsticky cigarette eight conclusion: focus, test, and believe afterword: tipping point lessons from the real world endnotes acknowledgments index |
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