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Full Price: Competing on Value in the New Economy

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最低价：￥45.00

定价：￥250.00

作者：Thomas J. Winninger 著

出版社：Dearborn Trade

出版时间：2000-10

I S B N：9780793139545

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Full Price: Competing on Value in the New Economy

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内容简介

Despite the fact that corporate revenues are higher than ever, corporate profits remain flat. To stand apart from the competition and succeed in the new economy, businesses need to stop competing on price and focus instead on value. By meeting the highest needs of your company’s premium customers, says master business strategist Thomas J. Winninger, you can maximize your value and charge full price. Just follow these strategies: define the essence of your business, communicate its tangible value, benchmark your uniqueness, and anticipate the changing needs of your best customers. By selling value—not low price—your profits will soar.

作者简介

Thomas J. Winninger founded the Winninger Institute for Market Strategy in 1977. Well over 350,000 people have attended Institute sessions. One of the world's leading business strategists, he has been instrumental in helping more than 1000 top companies maximize their product or service's value to premium customers. Household names like Hershey, Ace Hardware, Toro, Kodak, and Hilton International, are among Winninger's list of satisfied clients. He is recipient of the "Collection of Peers Award of Excellence" from the NSA and is a member of the Speakers Roundtable and has been quoted or interviewed in more than 300 business and trade journals, and has been featured on CNBC and PBS.