
| Acknowledgments Introduction Part Ⅰ Love the Language 1 Aristotle Knew the Basics 2 Master the Vocabulary of the Customer 3 Turn Your Expertise into a Speech 4 Be Creative with Word Color 5 Use Writers' Tricks to Unify and Emphasize 6 Language Is Your Best Tool 7 Bring Out the Interpreter in You 8 Say it Differently Part Ⅱ Prepare Like Crazy 9 Practice Is the First Priority 10 Begin So You Can Practice 11 Tape and Time Yourself 12 Know the First Four Minutes Cold 13 Give Yourself Think Time 14 Find Out What Happened Last Time 15 Set Yourself Up for Success Part Ⅲ Respect the Client 16 Know Who the Real Client Is 17 Know What the Meeting Planner Really Wants 18 Know What the Audience Needs 19 Know What to Use and What to Lose 20 Be an Expert on the Culture 21 Know What Works with This Client Part Ⅳ Break the Rules 22 You Don't Have to Be Perfect 23 It's OK to Surprise Your Audience 24 Decide on Your Notes Policy 25 Begin Unexpectedly--Involve Your Audience! 26 End Unexpectedly 27 Face a Trend with an Antitrend Part Ⅴ Create a Connection 28 Start with the First Step 29 Try a Three-Part Warm-up 30 Connect with a Grieving Audience 31 Connect via Stories and More 32 No Joke! Know the Risks 33 Practice Consistent Eye Contact 34 Use Your Introduction to Connect 35 Connect with Visual Simplicity 36 Connect with Visual Innovation Part Ⅵ Adapt to the Moment 37 When "Dr.Evil" Shows Up, Be Ready 38 When Your Presenter Doesn't Show, You Can Still Shine 39 Don't Let Murphy's Law Surprise You 40 When Asked to Edit, Be Prepared 41 When Asked for Your Opinion, Listen First …… Part Ⅶ Propel the Image Part Ⅷ Master Interaction Part Ⅸ Follow Up for More Part Ⅹ Never Give Up |
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