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| 作者简介： Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environmental and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. He lives in New Haven, CT. |
| Acknowledgments Preface Introduction: The Environmental Lens Part One. Preparing for a New World 1 Eco-Advantage Issues and opportunities for business in an environmentally sensitive world 2 Natural Drivers of the Green Wave, Environmental problems and how they shape markets 3 Who's Behind the Green Wave? Stakeholders and the power they wield Part Two. Strategies for Building Eco-Advantage 4 Managing the Downside Green-to-Gold Plays to reduce cost and risk 5 Building the Upside Green-to-Gold Plays to drive revenues and create intangible value Part Three. What WaveRiders Do 6 The Eco-Advantage Mindset Looking through an environmental lens 7 Eco-Tracking Understanding your company's environmental "footprint" 8 Redesigning Your World Designing for the environment and "greening" the supply chain 9 Inspiring an Eco-Advantage Culture Creating an organizational focus on environmental stewardship Part Four. Putting It All Together 10 Why Environmental Initiatives Fail Pitfalls to avoid on the way to Eco-Advantage 11 Taking Action Execution for sustained competitive advantage 12 Eco-Advantage Strategy Key Eco-Advantage plays, tools, and plans Appendix 1: Additional Resources Appendix 2: Methodological Overview Appendix 3: Most Relevant Tools for Each Green-to-Gold Play Notes Index |
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