| Preface Acknowledgments 1 The Growing Worldwide Importance of Small Companies A Common Misconception（or Size Isn’t Everything） What Is a“Small Company”？ Genesis of the Small Company Life Cycle Entrepreneurship Innovation Job Creation and Economic Development Lack of Technology and Other Problems in Small Companies The International Market Special Projects and Trends Programs for SMEs 2 The Information Industry and the Internet Economy The Digital Revolution Characterizing the Information Industry Size and Landscape of the Information Industry The Internet Layers of the Internet Economy Basic Internet Statistics SMEs in the Internet Economy Financial Markets and the New Economy 3 Electronic Commerce：Opportunities in the International Market Overview Yet Another Set of Internet Statistics The Four Steps in the Purchasing Process Search Ordering Payment Delivery Business-to-Business Transactions What’S Next？ 4 Are We Ready?Main Obstacles to International Trade for Small Companies Introduction Infrastructure and Logistics People Legal matters Cultural Diversity Capital Government Policies International Bodies and Their Roles Trends 5 Case Studies：Successful Small Companies in the Global Market Introduction Methodology Gifts of Course：The Right Ingredients for Success（Belgium） SmartPrice：The Culture of Haggling Becomes a Business Kennys：Blending the Old and the New（Ireland） Sunglasses2000：Expanding the Family Business on the Internet（Italy） FarEastFlora：Exploring the Customer~Passion for Orchids（Singapore） ItradeMarket-Taking the Internet tO the B2B Trade in Latin America（United States） PEOPLink：An NGO of Global Reach（United States） 6 “Can I Do It Too？”Prerequisites for Success and Some Common Pitfalls 7 Setting Up a Global Small Business：A Checklist of Action Steps 8 What Net？A Better Word？ Notes Index |
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