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| Preface Acknowledgments XV 1 Plastic Cards The Star The Main Characters Other Members of the Cast Behind the Stage The Foreign Cast The Thirteen Acts 2 From Seashells to Electrons The Evolution of Money Buy Now,Pay Later 3 More Than Money Dining on the Cuff 1958 The Birth of Co．opetition Regulation and Stagflation The 1 980s’Spending and Debt Spree The 1 990s and the Rise of the Debit Card The Golden Anniversary and Beyond 4 From Gourmets to the Masses The Growth and Diffusion of Payment Cards among U．S． Households Using Payment Cards to Execute Transactions Credit Card Lending：Joys，Sorrows，and Controversies Credit Cards and Entrepreneurship Room for Growth 5 From Sardi’to Saks．corn Getting to Be Everywhere You Want to Be Getting Cheaper and Better Not Everywhere Yet Paying for Plastic 6 It Takes Two to Tango Multisided Platform Economics Business Models in Multisided Platform Markets Multisided Platforms and Price Setting in Payment Cards 7 Co’opetition and the Payment Card Ecosystem The Co-opetitives Cooperation,the Tragedy of the Commons，and the R01e of The co-opetitives，the Go-It-Alones，and Payment Card Ecosystems 8 System Wars Weapons of War And They Don’t Take American ExDress Master the Possibilities The Card That Is Just Like a Check 9 Issuer Brawls Who Are the Players? Product Variety and Market Segmentation Competitive Strategies Market Structure Market Performance Debit Issuance 10 Backroom Battles The EVolution of the Payment Processing Business Who’s Who in the Back Room Market Structure and Performance 11 The antitrust wars 12 On the brink 13 And they don’t take cash |
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