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Strategies for Electronic Commerce on Internet电子商务与因特网的战略

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定价：￥198.00

作者：Henry C., Jr. Lucas　著著

出版社：

出版时间：2003-4-1

I S B N：9780262621731

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Strategies for Electronic Commerce on Internet电子商务与因特网的战略

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内容简介

The Internet isn’t going anywhere。 Businesses that exploit it wisely will succeed, while those who don’t will have to struggle mightily to compete。 Academic business analyst Henry C。 Lucas Jr。 seeks strategies that work and reports on them in Strategies for Electronic Commerce and the Internet。 Definitely not light reading, the prose is targeted at managers, executives, and entrepreneurs charged with developing or improving their company’s Internet-related business。
　　Following the work of successful organizations like Cisco and Dell, analyzing strategies of dot-com phenomena like Amazon。com, and considering the introduction of massive change into a company’s infrastructure, Lucas provides a complete education on the whys and hows of electronic commerce。 Readers who fill in the details and put their own Internet plans into action will be at a distinct advantage--until the next communications revolution。

作者简介

Preface
Ⅰ Strategy and New Business Models
　1 Strategies Old and New
　2 New Business Models
　3 Firm Characteristics
Ⅱ Internet Strategies for Mostly Traditional Firms
　4 Adding Resources to Sustain an Advantage
　5 New Manufacturing Models：A Resource for Advantage
　6 New Business Models in Services：The Brokerage Industry
　7 Moving the Traditional Business to the Internet
Ⅲ Strategies for Innovation
　8 Strategies for New Business on the Internet
　9 Providing Resources for New Business Models
Ⅳ Change and Transformation
　10 The Dynamics of Change
　11 Organization Structure and New Business Models
Ⅴ Sustaining an Advantage
　12 Opportunities and Threats
References
Index