| 本书是为各行各业的商务人士和即将步入商界职场的广大学生提高商务英语阅读能力,提升实用英语水平而编写的一本教材。编入书中的商务阅读文章,皆精选自英美最知名、最有影响力的主流报刊,内容涵盖国际商务的各个领域,是读者的最佳选择! |
| Unit 1 International Business Text A The Scope of International Business Text B International Trade Case Study:SOHO,a Better Choice 国际商务文化知识小贴士——美国商务文化介绍 Unit 2 InternationaI Finance Text A Visa Development in China Text B International Banking Case Study:Citigroup Regrets over Bond Coup 国际商务文化知识小贴士——英国商务文化介绍 Unit 3 Business Integrity Text A The Insurance Industry:Reprehensible---Price-fixing,Bid-rigging and Undisclesed Payments in the Insurance Industry Appear to Be Rife Text B The Leaky Corporation Case Study:WorldCom's Dishonest Report 国际商务文化知识小贴士——经济诚信 Unit 4 Business Elite Text A Alan Greeuspan:the Most Powerful Guy Text B From Dorm to Dell Case Study:Lenovo?IBM? 国际商务文化知识小贴士——William.H.Gates Unit 5 E-Commerce Text A Cyberpromotion:Communicating with Customer Online Text B Why eBay Is Buying Skype Case Study:Why You Ought to Sell Your Presents 国际商务文化知识小贴士——美国企业信息化及电子商务的发展与现状 Unit 6 Enterprise Management Text A McDonald Text B HP,Com |
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