| 本教材在编写上结合了国内外商务英语教材的特色。与国内商务英语教材相比，更接近国际商务英语教材实用性的特点；与国际商务英语教材相比，更突出了“本土化”的内容，体现了“国际化”与“本土化”相结合的编写思想，反映了商务英语“知识性”与“实用性”相融合的特点。 |
| Unit 1 Trade Warming-up Activities Main Text Capacity Build-up Optional Activities Unit 2 Brands Warming-up Activities Main Text Capacity Buid-up Optional Activities Unit 3 Performance Warming-up Activities Main Text Capacity Build-up Optional Activities Unit 4 Strategy Warming-up Activities Main Text Capacity Build-up Optional Activities Unit 5 E-commerce Warming-up Activities Main Text Capacity Build-up Optional Activities Unit 6 Leadership Warming-up Activities Main Text Capacity Build-up Optional Activities Unit 7 Human Resource Warming-up Activities Main Text Capacity Build-up Optional Activities Unit 8 Pricing Warming-up Activities Main Text Capacity Build-up Optional A |
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