| Unit 1 Text A Market Reading Practice Exercises Text B Market Logistics Reading Practice Comprehension Check Unit 2 Text A Retailing Reading Practice Exercises Text B Retailing Strategy Reading Practice Comprehension Check Unit 3 Text A Target Markets ( I ) Reading Practice Exercises Text B Target Markets ( Ⅱ ) Reading Practice Comprehension Check Unit 4 Text A Financial Markets Reading Practice Exercises Text B Financial Instruments Reading Practice Comprehension Check Unit 5 Text A Frederick Winslow Taylor Reading Practice Exercises Text B Father of Modern Management Reading Practice Comprehension Check Unit 6 Text A Management Reading Practice Exercises Text B The Principles of Management Reading Practice Comprehension Check Unit 7 Text A A Blueprint for Change: Appreciative Inquiry Reading Practice Exercises Text B A Management Communication Strategy for Change Reading Practice Comprehension Check Unit 8 Text A Managing Knowlege for the Digital Firm Reading Practice Exercises Text B Understanding Ethical and Social Issues Related to Systems Reading Practice Comprehension Check Unit 9 Text A Human Resource Management Reading Practice Exercises Text B Global Human Resource Management Reading Practice Comprehension Check Unit 10 Text A Scouring the Planet for Brainiacs Reading Practice Exercises Text B Six Big Career Mistakes and How to Avoid Them Reading Practice Comprehension Check Unit 11 Text A Strategy and the New Economics of Information { I ) Reading Practice Exercises Text B Technology Issues and Opportunities for Global Value Chains ~ Reading Practice Comprehension Check Unit 12 Text A Strategy and the New Economics of Information ( ][ ) Reading Practice Exercises Text B E-business and the Deconstruction of the Value Chain Reading Practice Comprehension Check Appendix I Key to the Exercises Appendix Ⅱ Glossary Appendix Ⅲ Phrases and Expressions |
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