| 本书以一种创新的方式向学生提供了进入职业生涯所必需的沟通知识和经验。它融合了商务沟通领域的传统理论和前沿课题，并以活泼轻松的方式向学生阐述这些主题。目前的热门话题贯穿于全书。除了商务沟通的战略因素模型这一独特的标准之外，本书把法律和伦理、多样性、团队、技术这些当今商务沟通的主要影响因素自然地融入到沟通的各个环节和各种形式中加以阐述。本书将这些最新的内容以崭新的形式奉献给读者。每一章的最后都配有独特的训练，还包含了大量来自现实世界的生动翔实的案例。 |
| Communications Foundations 1 Establishing a Framework for Business Communication 2 Focusing on Interpersonal and Group Communication Communication Analysis 3 Planning Spoken and Written Messages 4 Preparing Spoken and Wdtten Messages Communication Through Voice, Electronic,and Written Messages 5 Communicating Electronically 6 Delivering Good- and Neutral-News Messages 7 Delivering Bad-News Messages 8 DeUvering Persuasive Messages Communication Through Reports and Business Presentations 9 Understanding the Report Process and Research Methods 10 Delivering Good- and Neutral-News Messages 11 Organizing and Preparing Reports and Proposals Designing and Delivering Business Presentations |
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