| 本书开创性地将满足顾客需求的经营目标贯穿于每项管理职能的阐述之中，适应了当今快速发展和变化的商业环境。同时，作者在全书的各章节中对提高领导者有效性问题倾注了大量的心血，这些努力为我们提供了丰富的实践指导。本书的写作思路清晰，视角独特，含有大量富有启发性的素材，为读者构建了一个“管理的世界”，这也正是本书历经八版畅销不衰的原因之所在。 |
| Part 1 Management Concepts 1 Management:An Overview Introduction Management and Managers Organizational Need for Managers The Manager's Universe Levels of Management Management Functions Functions and the Levels of Management Management Roles Management Skills Management Myths and Realities Evaluating a Manager's Performance 2 Management Thought:Past and Present Introduction History and Theory of Management Classcal Management Theory Behavioral Management Theory Quantitative Management Theory Systems Management Theory Contingency Management Theory Quality Management Theory 3 Management Ethics and Social Responsibility Introduction Managing Ethically Organizational Influences on Ethical Conduct Importance of Organizational Controls Nature of Social Responsibility Managing for Social Responsibility 4 Management's Commitment to Quality and Productivity Part 2 Planning and Decision Making Part 3 Organizing Part 4 Staffing and Leading Part 5 Controlling |
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