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商务英语综合教程(第2册)

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商务英语综合教程(第2册)

最 低 价:¥36.00

定 价:¥48.00

作 者:杨翠萍

出 版 社:北京交通大学出版社

出版时间:2007 年3月

I S B N:9787810821339

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36.00元
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37.90元
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内容简介

《商务英语综合教程》是《高等学校商务英语系列教材》之一,本书为第2册,共15个单元,每单元由Reading I,Reading II,Extension,Supplementary Reading四大部分组成。其选材新颖,内容丰富,专业面广,难度适宜,趣味性强。...
  

作者简介

目录

unit 1 job interviews .
reading i making the best of a good job
reading ii new rules for landing a job: interview skills that give you the edge
extension
supplementary reading
unit 2 cultural diversity
reading i outstanding cultural diversity programs
reading ii developing an intercultural training program
extension
supplementary reading
unit 3 managers
reading i managers for the twenty-first century
reading ii managerial caricatures
extension
supplementary reading
unit 4 going global
reading i birth of a buzzword
reading ii global marketing into the twenty-first century
extension
supplementary reading
.unit 5 fashion
reading i new economy dressing for success
reading ii levi's gold
extension
supplementary reading
unit 6 retailing
reading i a retailing legend is bom
reading ii shopping euphoria at the somerset collection
extension
supplementary reading
unit 7 advertisement
reading i the money in the message
reading ii advertising on the web
extension
supplementary reading
unit 8 money
reading i will cash completely vanish?
reading ii i am a dollar
extension
supplementary reading ..
unit 9 leadership
reading i characteristics and traits of effective leaders
reading ii the sensational michael dell of dell computer corp
extension
supplementary reading
unit 10 information technology
reading i what makes silicon valley se successful and unique
reading ii a brave new web
extension
supplementary reading
unit 11 trademark
reading i trademark
reading ii a history of the john deem trademark
extension
supplementary reading
unit 12 markets
reading i flea market
reading ii the natural market
extension
supplementary reading
unit 13 negotiations
reading i a cross-cultural perspective of the negotiations process
reading ii sacred stalls
extension
supplementary reading
unit 14 successful businesses
reading i what makes sony run
reading ii a new deal at hallmark cards
extension
supplementary reading
unit 15 business & technology
reading i just imagine: what computers can't do?
reading ii i am cyborg
extension
supplementary reading
appendix i
appendix ii ...

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